SACRAMENTO — Last month, the California State Fair announced plans to allow cannabis to be sold and consumed on-site for the first time in its 170-year history. On Sunday, I hopped on a flight from L.A. to Sacramento, bypassed the stands of deep-fried foods and whooshing carnival rides and made a beeline for Expo 6 to watch the first symbolic smoke sesh firsthand.
Here’s how the first four hours and 20 minutes went down at the fair’s new weed lounge.
At the back of the California Cannabis Experience, a brightly colored sign beckoned in a font you might find on a vintage postcard: “This way to the Embarc Oasis, ‘High From California.’” Below it, a hastily printed paper sign taped to the double doors reads: “Sales and consumption start at 12:30 p.m.” Organizers explained that the original 11 a.m. opening had been delayed. The reason? Because of an unexpectedly cool morning, the flame retardant applied to the artificial turf in the consumption lounge tent hadn’t yet dried. (That’s right. Organizers were making sure the fake grass didn’t get burned alongside the real grass.)
SACRAMENTO — Last month, the California State Fair announced plans to allow cannabis to be sold and consumed on-site for the first time in its 170-year history. On Sunday, I hopped on a flight from L.A. to Sacramento, bypassed the stands of deep-fried foods and whooshing carnival rides and made a beeline for Expo 6 to watch the first symbolic smoke sesh firsthand.
Here’s how the first four hours and 20 minutes went down at the fair’s new weed lounge.
Noon
At the back of the California Cannabis Experience, a brightly colored sign beckoned in a font you might find on a vintage postcard: “This way to the Embarc Oasis, ‘High From California.’” Below it, a hastily printed paper sign taped to the double doors reads: “Sales and consumption start at 12:30 p.m.” Organizers explained that the original 11 a.m. opening had been delayed. The reason? Because of an unexpectedly cool morning, the flame retardant applied to the artificial turf in the consumption lounge tent hadn’t yet dried. (That’s right. Organizers were making sure the fake grass didn’t get burned alongside the real grass.)
Trisha Rogers, a fair worker stationed at the front door of the exhibition hall, told me that around 300 people had inquired about the consumption lounge’s opening since the exhibit’s 10 a.m. start. (According to a spokesperson, by the end of the first day, more than 1,000 fair goers visited the lounge.)
12:15 p.m.
Somehow, without anyone in the crowd appearing to notice, one sign came off the double doors and a new one went up. The lounge opening was being pushed back another half hour to 1 p.m. Some in the crowd of 30-plus decided to busy themselves by retracing their steps through the collection of educational, weed-related exhibits. Others bided their time by adding to the Department of Cannabis Control’s nearby display (a large sign that asked “How do you enjoy your weed?” and invited answers by way of sticky notes). A few grabbed CBD-infused slushies from the bar or familiarized themselves with the recently announced 2024 California State Fair Cannabis Award winners whose names and products filled another entire wall.
Trophies and Medals
The California Cannabis Awards were designed from day one to raise the bar. Entries are lab-tested by SC Labs and evaluated by expert judges from Budist using a 100-point scoring system. Logistics are handled by embarc, Nabis, and Redwood Roots—a supply chain built for transparency and compliance.
In short, this isn’t vibes judging. It’s scientific, standardized evaluation.
At a time when reform conversations are accelerating nationwide, competitions like this help demonstrate that regulated cannabis can meet and exceed the standards expected of any agricultural product in the mainstream economy.
In a press release, Tom Martinez, CEO of the California Exposition & State Fair, said this is precisely what the competition achieves.
“The California Cannabis Awards reflect the same spirit of excellence that defines the Fair itself, recognizing the skill, stewardship, and dedication contributing to California’s diverse agricultural landscape.”
By placing award-winning brands inside the California State Fair, where hundreds of thousands of adults can learn about, purchase, and consume cannabis legally, the CCA continues to model what responsible integration can look like.
Winning, or even placing, in a state-sanctioned, scientifically judged competition provides something beyond a medal. It offers validation in front of consumers, policymakers, and mainstream institutions.
“Five years ago, this level of acceptance within a state institution would have seemed aspirational,” said Lauren Carpenter, CEO of embarc. “Today, it’s a reality. This competition proves cannabis can be evaluated with measurable standards and celebrated responsibly.”
There’s also the fact that best-in-show, Golden Bear winners will have unique retail opportunities outside of Cal Expo, thanks to partner retailer embarc. The products will be sold at select embarc locations across the state during exclusive drops, and enjoy in-store marketing to highlight their achievements.
For operators, that exposure isn’t symbolic. It’s survival.
